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2. Lindon D. Marketing poliiqueet social. Paris. 1976. P. . . : .. : , , / .. . . : , 1998. 247 .

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13.11.2012.

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Shinkarenko A. Electoral marketing: the nature, basic-valued functions, tasks The article analyzes the important, relevant, not explore issues related to the use in the election campaigns of special methodology: electoral marketing.

The issues relating to the place of electoral marketing structure of political marketing. The definition of the electoral marketing, its features, technology, organizations campaigning.

Key words: electoral marketing, electoral market, political marketing, the campaign.



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2011 342.7:[616.98:578.828²] 67.9(4)400.7+55. : . .: , 2011. 89 . : .., .., .., .., .., .., .., .. ISBN 978-966-2344-12-7 ...

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