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Ͳ ֲò, ò, ò 14 ȯ - - 2012 316. + 519.9 + 37](082) 8843 43 ...

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This article focuses on the characteristics of advertising communication as information resource of consumption in modern society. Advertising as a component of mass culture, tendencies of its functioning and its impact on dominant consumption styles practices are analyzed.

eywords: AD communication, needs, consumption.

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Pages:     | 1 | 2 || 4 | 5 |   ...   | 49 |
 
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. 23, 2014 Psychological Prospects. Issue 23, 2014 159.923.2 . . Received June 30, 2013; Revised September 12, 2013; Accepted October 3, 2013. ֲI Ҳ: ² ²²Ҳ ߻ , , ᒺ-ᒺ ᒺ-ᒺ ...

̲ò ̲ ˲ Ͳ ֲ Ͳ ί ί ò ( Ͳ ί ò) ( , ) ϳ 㳿 . . 㳿 ( 7 01.04.08) ...

. 2013. 1(4) 15. . / . // . . 1972. .63.16. .. / .. // . ., 1977. .34.17. .. / .. // . . . 18. 1997. 2. . 3-4. 18. .. ...

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