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 >>  . C 01.02.00

316.77(477+470+73) PR / ϲ / .. , . , ...

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. 25 (64) 1. 1. 47-49.

316.77(477+470+73)

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.. PR / ϲ / // . .. . . 2012. .25 (64). 1. 1. . 47-49.

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Vanina G.V. Socio-cultural signicance of the concept PR / ϲ / // Uchenye zapiski Tavricheskogo Natsionalnogo Universiteta im. V.I. Vernadskogo. Series Filology.

Social communications. 2012. V.25 (64). 1. Part 1. P.47-49.

The article analyzes the adaptation of borrowed model of public relations communication in Ukrainian and Russian cultures. The author also pays attention at socio-cultural signicance of the concept of PR / PAR / PR, which is be determined by communication function of public relations to reach agreement and harmony.

Key words: adaptation model of PR communications, social and cultural signicance, concept, cross-cultural signicance, conceptual status.

   



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