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-- [ 34 ] --
PUBLICISM IN THE LATE XIX-th EARLY XX-th CENTURE The article is an attempt to analyze the basic value orientations of Ukrainian literarycritical and publicism discourse of the late nineteenth early twentieth century. Author stops on the understanding of articles and essays by M. Dragomanov, B. Grinchenko, I. NechuyLevitsky, I.Franko, P. Grabowski, A. Krumsky and other representatives of literary criticism due to the functioning of axiological discourse and axiological strategies, forming categories and criteria for evaluating artistic works.

Keywords: discourse, literary and critical discourse, discursive practices, axiological discourse.

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в: Բò, 2013, . 8 ˲² 811.161.2: 81.373.423

   

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phonosemantic analysis of texts to predict the recipients reaction to the advertising message, the name of the product, the slogan, the PR-text. Key words: analytical competence, phonosemantic analysis 001.814:002=03 .. . : , , , ,...

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Pseudonymy a kryptonymy Mikula Muinku Zoznam skratiek. .Pseudonymy/: ³ Kryptonymy/: . - () . . . - () . . ̖ - S. B. S. Bs. V. G. Skratky/: , , , ʲ ...

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