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Hanna Kolodii, Ludmyla Redko. Assessing the Efficiency of Marketing Programs of Innovation Development at Machine-building Enterprises The article studies the nature and basic approaches to assessing the efficiency of marketing programs of innovation development at machine-building enterprises, emphasizing the importance of developing and implementing new assessing forms and methods. An economic progress is based on the real achievements of an economic growth, which acts as a criterion for assessing economic activities. Any process in nature, society, science and other spheres of human activity has a feature of efficiency characterized by certain achievement. Nowadays there exists a variety of methods and approaches to making such an assessment, and each of them needs to be thoroughly studied.

The innovation activity of Ukrainian industrial enterprises is at a low level and trends to decreasing. Ukrainian enterprises lag behind foreign competitors because of poor innovation activity and susceptibility to innovations. The authors adduce economic grounds for marketing programs, define the concept of innovation development and analyze conceptual approaches to assessing the efficiency of marketing programs.

The marketing program of innovation development, aimed at achieving the mission of an enterprise, forming behavior models at the market, creating an image, increasing competiveness and efficiency etc., is an effective tool to solve the outlined problems and the assessment of its efficiency emphasizes the significance to implement it at machine-building enterprises.

Key words: marketing program, efficiency, evaluation, innovation development, indicators, innovation development, innovation process, innovation production, management, risk, profit.

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ISSN 2071 8187.

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ISSN 2071 8187.

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Գ , ϳ Copyright 2001 The International Bank for Reconstruction and Development/ THE WORLD BANK 1818 H Street, N.W. Washington, D.C. 20433, U.S.A. 2001 , , ...

ί V 07.050.105 336.71(073) 27 쳿 , 4 28.11.2000 . , 2 11.10.2000 . : , ...




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