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Anatolii Turylo. The Innovation Development of an Enterprise in the Context of Competition and Marketing Activities The article deals with theoretical-methodological and practical bases to transform competition into innovation development. The author studies the key approaches to examine how economic needs and interests are realized at the enterprise level as well as economic laws in the economic activity of economic entities. The basic elements of the innovation development law are determined.

The innovation development of an enterprise is considered in the context of competitive and marketing activity. An enterprise is aimed at providing aggregate satisfaction of certain needs and interests. The development of an enterprise is a complex system which complies with competition law.

Key words: innovation development of enterprises, competition, marketing activity, innovation development law.

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