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 >>  . C 08.00.00

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Advertisement market development and marketing research data are analyzed in the article. Proposed model of forecasting these markets turnovers is based on discovered tendencies and will enable enterprises to react appropriately on changes in business environment and to create appropriate development and survival plans.

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. i , i = 1,2,, t, t = 0,1,2,, : i (t) , i (t) , R i (t), M i (t) , i (t) ( ).

. i t :

i (t) , i (t) = i (t)/ i (t);

i (t) i t, i (t) = R i (t)/ i (t);

i (t) , i (t) = M i (t)/ i (t).

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1) i (t) i (t) i 0 i 0 ;

2) , , i 0 i 0, i (t) i (t)

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. 1. 4) i (t) i 0 . . . 2.

, i (t) i (t):

i (t ) = i0 + | i (0) i0 | e bt, i (t ) = i0 + | i (0) i0 | e at, a, b ; , , i (0) i (0) .

, i 0 i 0. , i 0 .




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˳:

1. Bureau of Economic Analysis. National Economic Accounts. USA department of commerce [Electronic Resource]. URL: http://www.bea.gov/national/tables_releaseschedule.htm.

2. Gyorgy Karpati. Decreasing Hungarian ad market [Electronic Resource]. URL: http:// www.filmneweurope.com/news/hungary/decreasing hungarian ad market.

3. Global Market Research 2005. ESOMAR Industry Report. ESOMAR. Amsterdam ; Netherlands, 2007.

68 p.

4. Global Market Research 2008. ESOMAR industry report in cooperation with KPMG Advisory. Published by ESOMAR. Amsterdam; The Netherlands, 2008. 116 p.

5. .. . : . . . ̲ ² ϲ

/ .. , .. . .: , 2004. 94 .

6. / .: .. . . 2 . / : , 2007. 380 .

7. Effie Awards 2009 [ ]. URL: http://www.adcoalition.org.ua/ru/news/view/192.

8. World Advertising Trends (World Advertising Research Centre, 2008) [Electronic Resource]. URL:

http://www.bl.uk/reshelp/findhelpindustry.



 >>  . C 08.00.00
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